Its Not Me Its You, London

To be honest, Pinky, taking over the world will have to wait until tomorrow, I am knackered. 

Aaand, we are back in the room! After a weekend living it as large as you possibly can in a tent pitched in the middle of a field in Hertfordshire. It was "Wayne's World, Wayne's World, party time, excellent" to get some down-time with the other two ladies, Jems and Kitty. We actually were able to catch-up on things other than INMIY. Obviously, that lasted ten minutes and then it was back to discussing new ideas and stuff for the brand. But, at least, we were doing it standing out in a field - outstanding in our field? What? - with the music flowing, as was the 5 gallon box of classy, vintage rosé that Kitty had brought along. Spicy, full-bodied aroma with a smooth, cardboardy aftertaste. Yummy, yummy, in my belly!

I don't want to bore you with every detail but it was a pretty cool venue, as it was smaller than your usual festival and the acts were all decent. We had a bloody glorious time but we have that even in the factory. The highlight, at least from an INMIY perspective, happened on one of Kitty's many trips to the loo - I told her not to eat that burrito - when she met a girl wearing one of our crossbodys (crossbodies?). Kitty did not reveal her identity, and why should she have? The real pleasure lies in seeing something you made on a complete stranger, a stranger who has been to many festivals this summer and has found that her INMIY bag was the best bag for the activity. I mean, imagine a world where people went around taking credit for every single thing they did! Oh, nice bag, yeah, I made it, I am the best! Or worse, taking credit for something that has been an ongoing discussion for months*, like cyber-bullying, by simply creating a hashtag like, I don't know, #twittersilence and not using the social outlet for a whole 24 hours in protest! You want world peace? Not a problem, just ask Ms. Moran to set up the hashtag, #WorldPeaceNowPlease, job done! Stamp out poverty? #NoMorePoverty, you're welcome says Caitlin Moran. #Easy. The simplest method for handling cowardly, anonymous slug-faced cyberbullies is by simply ignoring and blocking them after having reported the tweet as spam. It is all a matter of keeping your own yard clean. If everyone did that there would be no problem. Or, here's an idea, just leave twitter. Anyways, enough about that. There have been plenty of blogposts about it yesterday.

Back in the room. I did come here just to remind you that new stuff has gone up online. New slogans are being made up as I write and we will have a small blog give-away coming soon, a small thank-you to the blog faithful. So lots to stay tuned for!


* Ongoing in the media, that is. The term 'flaming' (perhaps the forefather of 'trolling'), and discussions about it, started with the first virtual messaging boards in 1970s. Where there is a public forum, inevitably and unfortunately, there will be bullying.



*by 'bag' we mean leather bag with slogan, by 'world' we mean 'Hackney'

Written by Billi Trentin — August 06, 2013

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Its Not Me Its You is a brand of leather stuff to carry other stuff, made and printed by hand in East London. Each piece comes with a slogan. Set up in late 2012 we pride ourselves on the quality of the leather, the craftsmanship and the foil-embossed slogans. Your bag is a statement, we believe, and with a 'Its Not Me Its You' bag you will be making that very clear for all to see. You can find us here and in Topshop (London).