One year old!
Right, we were interviewed via email over the weekend. The first question was 'when did you officially start?'. A good first question, and usually one you would answer without thinking. Not so, I say. When did we start? Officially? I really had to think what it meant to me. There are so many starting points when setting up a label. Getting together and saying 'Oi, let's do something!', the moment the three of us decided a name, registering the name, opening a merchant point, getting your first stockist, launching the website. The list goes on. So my answer to the interviewer's question was, absurdly, a very precise 27th October 2012. The last Saturday of the month and the day the clocks went back. (Man, I hate when the clocks go back!). That was the day our first samples went through the sewing machine. The day I could actually see and touch the very first INMIY piece. It was a metallic-blue purse with the slogan 'Go hard or go home'. So that was the moment, for me, we started. Kitty will probably tell you it is December 2012 when it all started, that was when we did East London Design Show in Shoreditch Townhall, the first time the general public got to see our stuff. Jems will probably say mid-November, when her month's notice was up on her old job and from then on it was all INMIY, hence us making samples on Saturdays. It really is a matter of opinion.
So, on the 27th of this month we will be one - yes, I write the blog so, Kitty and Jems, I get to decide! It is a milestone, the next one of this magnitude will be five. Let's face it, 2, 3 and 4 are slightly smaller. I never understood why but that is the way it is. We will be doing a little something online to celebrate, I am still not quite decided. Stay tuned! I will now return to my glass of wine under Italian skies - I am here for two days with Jems, at Lineapelle, the leather trade-show, checking out the latest colours and textures that will be on offer in time for A/W 2014-15! Keeping up to date!
Ciao for now!