Its Not Me Its You, London

Ok, I have checked with Jems and she said I am allowed. I tell you what (what?), you wouldn't want to get on the wrong-side of Jems. She looks like a kitten but can bite like a rabies-infested wild rabbit if she is crossed. So, there was no way I was going to write what I am about to write without checking with her first. Then again, maybe, Aaron has had a soothing affect on her. Oops, who's Aaron? The cat, and when I say cat I mean man, is out of the bag. Obviously an INMIY bag! All you need to know is that Aaron is a guy. He writes stuff and works in film or TV (maybe he writes Gary Barlow's lines for the X-factor?). It doesn't really matter, your job doesn't define you, right? Aaron is a very nice guy. He likes Jems and she likes him. And it has been that way for some months, hence, me being allowed to write about it now.

Jems wanted to show her appreciation that a nice person like Aaron puts up with her so had a little think. The little think became a discussion between the three of us. And the discussion bore some fruits in the form of leather that was shaped like stuff that boys might like. A bag, a wallet, a belt, a washbag. So, to get to the point, we have made up some boys' stuff and we will be launching it here on the site. Very, very, very soon. The name? Well, It's not me, it's you, man!

Here is a very sneaky little peek of one of the bags. Soft leather, chunky zip and embossed with a slogan. Not foil-embossed, just embossed. You like?! x.

Written by Billi Trentin — October 18, 2013

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Its Not Me Its You is a brand of leather stuff to carry other stuff, made and printed by hand in East London. Each piece comes with a slogan. Set up in late 2012 we pride ourselves on the quality of the leather, the craftsmanship and the foil-embossed slogans. Your bag is a statement, we believe, and with a 'Its Not Me Its You' bag you will be making that very clear for all to see. You can find us here and in Topshop (London).