Its Not Me Its You, London

Ruck Totes

Is it a rucksack? Is it a tote? It's a ruck-tote! Made from Italian leather this is a real all-rounder. Roomy, well constructed and the right size for all you need for a day away from home. A friend of ours uses hers for everything: picnics, library, her laptop. She also cycles everywhere, and she has "never found a better bag for it!" (her words).


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Its Not Me Its You is a brand of leather stuff to carry other stuff, made and printed by hand in East London. Each piece comes with a slogan. Set up in late 2012 we pride ourselves on the quality of the leather, the craftsmanship and the foil-embossed slogans. Your bag is a statement, we believe, and with a 'Its Not Me Its You' bag you will be making that very clear for all to see. You can find us here and in Topshop (London).