We could throw out a really long winded story about our personal thoughts on mass production, carbon footprints and British manufacturing. However, 'Its Not Me Its You' was set up in late 2012 all because Billi needed a new purse and Kitty speaks only in slogans and proverbs. I thought about it - after a night out with Kitty only shouting 'Go hard or go home!' at Billi every time she attempted to leave. My conclusion was that we would make the purse for Billi with Kitty's slogan of the day. After three days of discussing all possibilities we knew which direction we wanted to take: quality leather accessories with foil-embossed slogans made by our own fair hands in London.
If you want to know more about the trio behind the brand, you can read this blogpost.